What are SEO and PPC?

SEO stands for search engine optimization. A search engine optimization is a strategy used to increase the amount of visitors to a website, this happens by gaining a high placement in the search results of a search engine. For example when you search on google you will get a light yellow box with the highest ranking websites. When using the internet we won’t look further then the first page, so where a site ranks is very important to the traffic directed towards the site.

This links to social media as search engines are constantly using the recommendations and feedback from users of social media sites such as twitter and Facebook to rank the pages in search engines result pages. Whenever a website is visited, nowadays we will always have the option to ‘share’ or ‘like’ the website which also allows websites to keep existing followers while also attracting new ones, and will also increase the sites traffic.

PCC stands for pay-per-click. PPC is an internet marketing formula used to price online ads. In PPC programs the advertisers will pay the internet publishers a set price of the PPC rate, this means that then the advertisement is clicked on the advertisers will earn a certain rate whether they made a sale or not. Social media has become a word wide trend; it presents the perfect opportunity for PPC.


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